Senior Paid-Search Executive – Manchester City Centre – £25,000 – £33,000

One of my favourite clients a leading name in the global higher education market is looking to expand its award-winning team to strengthen its global PPC and display marketing strategy. This is an incredible opportunity to join an internationally recognised organisation during a period of rapid growth who have a strong track record of internal promotion and career development.

The Role:

  • Manage an effective paid search strategy and develop a best-in-class approach
  • Execute the day to day implementation of the paid search account including ad copy changes, keyword analysis, account optimisation and budget checks
  • Be the main point of contact for the ongoing performance of our paid search activity managing a budget of circa £50,000 pcm
  • Ensure the paid search strategy forms a coherent part of the overall marketing strategy.
  • Providing paid search best practice recommendations to the product and content teams
  • Work alongside team members in optimising landing pages for conversion
  • Ensure all activity is effectively tracked Monitor the evolution of the industry and keep abreast of current updates

The Company & Culture:

 

  • Internationally recognised provider of higher education where many of the senior management team have been promoted through the ranks
  • Friendly environment where everyone is encouraged to have a voice and new ideas are always welcome
  • Actively social company with regular team drinks and social events

 

Requirments:

  • Proven, significant paid search campaign implementation experience across multiple product portfolios
  • History of using offline bulk change platforms such as Adwords editor or similar
  • Knowledge of and exposure to DoubleClick would be an advantage
  • Experience in working with third party tracking systems (specifically DoubleClick Search) 

This company are looking to appoint quickly so if you’d like to be considered please don’t hesitate to click ‘apply’

Role Type Other
Market Sector Marketing
Location Manchester City Centre
Type Permanent
Salary £25,000 - £33.000