CRO Specialist – Manchester City Centre – £30,000 – £35,000

One of the leading names in Higher Education is looking to grow their digital team with the introduction of a CRO specialist who will help create and its international digital strategy deliver strategy. This is an incredible opportunity to join one of the fastest growing companies in the UK who have a legacy of internal promotion where many of the senior management team have come through the ranks.

The Role:

  • Perform detailed analysis of current page performance
  • Manage and own the on-page conversion for all media journeys
  • Constantly monitor, recommend, and deploy tests/improvements for conversion
  • Understand the product buying personas and plan appropriate media journeys
  • Deliver measurement and evaluation of page conversion, making recommendations for improvements to future activities
  • Utilise data insights and heat maps to inform the development of testing hypotheses for page performance

Requirments:

The following are considered as essential criteria for this role:

  • An expert knowledge of Conversion Rate Optimisation, with proven track record of conducting A/B and MVT deployments and a passion for all things CRO.
  • Significant experience of owning and managing page conversion and user journeys
  • Understanding of multiple personas and different media consumption
  • Highly competent in at least one of the following CRO Tools: Google Optimize, Optimizely, Oracle Maxymiser, VWO, Hotjar – other CRO and heat map tools
  • Ambitious nature with a keen interest in developing existing skills further
  • Proactive and positive approach

This company have ambitious digital plans for the coming years and are a well-known name in the Manchester Digital marketplace so if you’d like to be considered lease don’t hesitate to ‘click apply’

Role Type Other
Market Sector Marketing
Location Manchester City Centre
Type Permanent
Salary £30,000 - £35,000